AI Insights · Timothy · January 2024
Top 5 Consumer Finance Apps on Android in Peru for Q4 2023
Discover the performance of the top 5 consumer finance apps on Android in Peru during Q4 2023, including download trends, revenue, and weekly active users.
In the fourth quarter of 2023, the top consumer finance applications on the Android platform in Peru exhibited notable trends in downloads, revenue, and user engagement. Here's a detailed look at the performance of the top five apps, based on data from Sensor Tower.
BBVA Perú saw a consistent download pattern throughout the quarter, with a peak of approximately 29.6K downloads in the week of November 13. The app maintained an average of around 22K to 25K downloads per week. Weekly active users fluctuated slightly, starting at 1.1M in late September and ending at approximately 1.05M by the end of December.
Google Wallet experienced a significant surge in downloads in early November, reaching a peak of 125K in the week of November 6. However, this number gradually decreased to around 12K by the end of December. Active user numbers mirrored this trend, spiking at 72.4K in early November and stabilizing at around 31K by the end of the quarter.
Scotiabank Perú had a steady download rate, peaking at 16.4K in mid-November. The app's weekly active users showed minor fluctuations, starting at 257K in late September and maintaining a stable range of around 234K to 256K throughout the quarter.
Mercado Pago: cuenta digital displayed a gradual increase in downloads towards the end of the quarter, reaching a peak of 2.3K in the week of December 25. Weekly active users showed a slight decline from 78.1K in early October to 68.9K by the end of December.
Money manager & expenses recorded a notable spike in revenue, peaking at $32 in the week of October 30. Downloads peaked at 1.8K in mid-October but generally ranged between 600 to 1.2K per week. Weekly active users saw a peak of 15.2K in mid-October, ending the quarter at around 13.2K.
For more detailed insights and data, visit Sensor Tower.